The mark consists of an image of a peach-colored cartoon-like dog, with a brown nose, red tongue, white stomach and tip of tail, and pink inside the ears. The dog is wearing a lei with orange flowers, black sunglasses, green grass skirt and brown sandals. He appears to be running and carrying a yellow surfboard with red stripes, and a hot dog in red, peach and brown, with a bite out of it. The stylized words "KONA DOG", in red, and "AUTHENTIC HAWAIIAN-STYLE HOT DOGS", in black, appear underneath the dog. Orange flowers appear at the front and end of the words "KONA DOG".
The color(s) red, orange, yellow, peach, pink, green, white, black and brown is/are claimed as a feature of the mark.
"DOG" AND "AUTHENTIC HAWAIIAN-STYLE HOT DOGS"