The color(s) royal blue (rgb=59,89,152) neon blue (rgb=51,204,255) is/are claimed as a feature of the mark.
The mark consists of rectangular box split horizontally with two shades of blue, top section in royal blue approx 2/3 of entire box has white text with font = you rook marbelous spelling the word social centered, in lower third of the box in neon blue the word ally is spelled in same white font but right justified leaving room on left side of box for the four footprints overlay.