The color(s) red, white, and black is/are claimed as a feature of the mark.
The mark consists of a basic sketch of a hookah water pipe in white ink with red accents including a red square coal, a red dot to the right of the body of the pipe, and two red dots just below the base of the pipe; the mark also comprises the words "Coco Mazaya" written to the side of the pipe sketch, with "coco" in red on the top line and "mazaya" below in white. The sketch of the water pipe - including both the white and red parts - is also stylized Arabic calligraphy spelling out "mazaya" which is the plural of "miziyyah" and means "merits" or "advantages" in English.
The non-Latin characters in the mark transliterate to Mazaya and this means merits in English.