The color(s) red, tan, blue, black and gold is/are claimed as a feature of the mark.
"BARBECUE SAUCE" AND "ST. LOUIS"
The mark consists of the words "Bulliard's LOCAL LEGENDS BARBECUE SAUCE ST. LOUIS SIGNATURE", the design of a gold guitar cut in half superimposed on a red aged-looking outlined oval shape with a tan background, the word "Bulliard's" is at the top in blue and tan in an arc form with a gold star beneath, the words "LOCAL LEGENDS BARBECUE SAUCE" in black with tan accents to make them look aged placed in the middle of the oval shape, the words "ST. LOUIS SIGNATURE" are in black in a red arc shaped box outlined in black underneath it.