Color is not claimed as a feature of the mark.
The mark consists of the words "SHINE YEN" with two Chinese characters to the left of the word "SHINE", a circle shape above the word "SHINE", and two curved knife shaped design to the left and right side of the circle.
The non-Latin characters in the mark transliterate to xing yuan and this has no meaning in a foreign language.
The wording xing yuan has no meaning in a foreign language.