The color(s) brown, beige, and black is/are claimed as a feature of the mark.
The mark consists of the word "cookie" written in a stylized font and having the two "O"s replaced with round, chocolate chip cookies. The letters "C," "K," "I," and "E" are each outlined in black, have their top third shaded in beige, and have their bottom two thirds shaded brown. The two chocolate chip cookies that form the letters "OO" in "cookie" are both outlined in black, have several round black spots of varying sizes, have their top third shaded beige, and have their bottom two thirds shaded brown.