The color(s) black, white, gray, purple, green, blue, red and yellow is/are claimed as a feature of the mark.
"MOBILE LOCALS OR SAN FRANCISCO LOCALS"
The mark consists of the words "SAN FRANCISCO LOCALS" all in upper case black letters and a light gray line under these words. To the left of such words is a rounded rectangle, outlined in gray with the word "mobile" all lower case and all letters in gray in the center of the rounded rectangle. One line under "mobile", the word "locals" appears all in upper case letters with: the letter "L" in blue, the letter "O" in red, the letter "C" in purple, the letter "A" in orange, the letter "L" in green and the letter "S" in red. The effect of the font for the words "LOCALS" is similar to a color felt tip marker.