The color(s) black and white is/are claimed as a feature of the mark.
The mark consists of Elysée Smellwear is the trademark for fancy jewelry items and fashion goods which diffuse fragrance of the customer's choice (possibly the owner's favorite fragrance) and can be carried: necklaces, earrings, bracelets, piercings, rings, watches, tie pins, clothes pins, hairgrips, glasses, pens, key rings, belts, caps, purses, shirts, T shirts, ties, scarves, telephone cases, and many more goods. It is associated to fashion, perfumery and jewelry, and reminds people of the French touch for fragrance and luxury, fancy goods. The slogan of Elysée Smellwear is "Elysée Smellwear. Smell good, look fancy". The logo of Elysée Smellwear is made up of a black rectangle in which is written in white « Elysée Smellwear ». The font used is Monotype Corsiva Bold. Inside this rectangle, there is also a black and white ellipse in which are written in capital letters the initials "ES", which stand for Elysée Smellwear. The font is Monotype Corsiva Bold as well. The boundary of the rectangle and the ellipse are both made of black and blue lines of different thicknesses. The ellipse alone can be used to display the mark, but in most cases the whole logo shall be used. The intent of Elysée Smellwear mark is to being people a new way of wearing fragrance. The word "Smellwear" itself shall also be protected by the mark, as it is a new business word and the name of a new fashion trend brought by Elysée Smellwear.
ELYSÉE SMELL WEAR
The wording Smellwear has no meaning in a foreign language.