The color(s) brown, red, black, and white is/are claimed as a feature of the mark.
The mark consists of three stick figures surrounding a fire. The wood logs under the fire are brown. The flames are orange, yellow, and white The stick figures to the left and center of the mark are grilling hot dogs on the end of sticks sticks and smiling. The stick figure on the left has dropped his hot dog into the fire. The words "It's All Fun and Games 'til Someone Loses a Wiener" are depicted above the stick figures. The words "Up North Michigan" are depicted below the fire.
IT IS ALL FUN AND GAMES UNTIL SOMEONE LOSES A WIENER UP NORTH · MICHIGAN