The color(s) orange, light orange, light yellow, coral, fuchsia, light blue and white is/are claimed as a feature of the mark.
The mark consists of The top quarter of the mark consists of an ornate, 5-paneled umbrella (each panel to include the following colors in order from left to right: orange, light orange, light yellow, coral, and fuchsia) design with a white hooked handle. The word "SHADE" is depicted on the umbrella whereas each panel contains an individual letter/font character. The middle 2/4 of the mark contains a whimsical illustrated scene of clouds, birds, and a flying kite. The words "A NATURAL BLEND OF WINE & FRUIT" are contained within the bottom portion of this space. The bottom quarter of the mark contains an illustrated representation of the specific fruit/and flavor of the corresponding product. The entire mark is outlined with a white border.
SHADE A NATURAL BLEND OF WINE AND FRUIT