The color(s) Black, Blue, White, Lime and Pink is/are claimed as a feature of the mark.
"HAIR EXTENSIONS"
The mark consists of the wording "BELLA VIA HAIR EXTENSIONS" and a design of a female face with blue eyes, black and lime hair, pink lips, white teeth, black eyeliner, black eyebrow, black outlined ear, black separation of the teeth and lips and a lime paisley tattoo over the left eye. A stylized pink word "VIA" appears behind the black words "BELLA" and "HAIR EXTENSIONS, and at the end of wording "HAIR EXTENSIONS" appears a miscellaneous design appearing in the color lime. All of the wording and designs of the mark appear with a white background.
The English translation of the word "BELLA" in the mark is beautiful.