The color(s) orange, brown is/are claimed as a feature of the mark.
"SWEET RICE PANCAKE, SINCE 1999"
The mark consists of The mark consists of a thin red rectangle inside a large orange rectangle with a small orange circle on the left and a brown outer circle in the middle surrounding a white circle with the words SWEET RICE PANCAKE in brown and yellow. Inside the white circle are more Asian characters that appear in black. On both ends of the orange rectangle are yellow, orange and black Asian characters. On the border of the red rectangle and the large brown rectangle are brown leaves.
The non-Latin characters in the mark transliterate to ?? and this means SWEEK RICE PANCAKE in English.
The English translation of sweet rice pancake in the mark is ??.