The mark consists of a yellow-colored oval with concentric black-, red-, white-, and blue-colored lines around its border; inside the yellow-colored oval, the wording "LA CERVEZA DE COLOMBIA" appears in blue block letters along the top of the oval; a blue ribbon with a black-colored border appears across the middle of the yellow-colored oval; the wording "AGUILA" appears in white block letters with black shadows across the ribbon; a red line runs across the ribbon directly above and directly below the wording "AGUILA"; a blue-colored half-sphere with white-colored grid lines sits atop the center of the blue ribbon; a brown eagle with a white head, gold beak, and gold talons is perched atop the half-sphere with its wings outspread; five red-colored rays extend outwards from the half-sphere to the edge of the yellow-colored oval; the wording "FAMOSA DESDE" appears in red block letters directly below the center of the blue ribbon; the wording "1913" appears in red block letters directly below the center of the wording "FAMOSA DESDE"; a red-colored, stylized letter "B" appears below the center of the wording "1913" and the head of an eagle appears in profile directly above the letter "B"; a blue-colored cluster of hops appears to the left and to the right of the letter "B"; and the wording "SIN IGUAL Y SIEMPRE IGUAL" appears in red block letters below the letter "B" along the bottom of the oval.
The color(s) blue, white, red, black, yellow, brown, and gold is/are claimed as a feature of the mark.
The English translation of AGUILA, LA CERVEZA DE COLOMBIA, FAMOSA DESDE 1913, and SIN IGUAL Y SIEMPRE IGUAL in the mark is EAGLE, THE BEER OF COLOMBIA, FAMOUS SINCE 1913, and WITHOUT EQUAL AND ALWAYS THE SAME.
"LA CERVEZA DE COLOMBIA AND FAMOSA DESDE 1913"
Trademark: 85205195
