Trademark: 85201099
Word
JOSE CUERVO ESPECIAL JOSE CUERVO 1795 HECHO EN TEQUILA A FAMILY COMPANY FOR TEN GENERATIONS FABRICA LA ROJENA TEQUILA
Status
Dead
Status Code
606
Status Date
Monday, August 30, 2021
Serial Number
85201099
Mark Type
3000
Filing Date
Friday, December 17, 2010
Published for Opposition
Tuesday, May 29, 2018
Abandoned Date
Monday, August 30, 2021

Trademark Owner History
BECLE, S.A.B. DE C.V. - 1st New Owner After Publication
Tequila Cuervo La Rojena, S.A. de C.V. - Owner At Publication

Classifications
33 Distilled blue agave liquor
The color(s) gold, red, black is/are claimed as a feature of the mark.
"ESPECIAL" "HECHO EN TEQUILA" "1795" "A FAMILY COMPANY FOR TEN GENERATIONS" "TEQUILA" AND THE COLOR GOLD REPRESENTING THE LIQUID IN THE BOTTLE"
The mark consists of a representation of a bottle filled with gold-colored liquid with a gold label containing seven gold coins, the words "JOSE CUERVO ESPECIAL" in black stylized letters, appearing underneath "JOSE CUERVO" signature within a rectangle with 2 horizontal bars, appearing underneath which is a smaller rectangle containing the black wording "A FAMILY COMPANY FOR TEN GENERATIONS" and a red seal with the gold wording "FABRICA LA ROJENA TEQUILA" with a red and gold crest with a design of a raven, agave plant and coa (agave harvesting tool) surrounded by floral leaves and a ribbon design, with red neck, red cap, red band around the neck and the words "JOSE CUERVO 1795 HECHO EN TEQUILA" appearing imprinted on the glass, the matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark on the packaging for the goods.
The English translation of "CUERVO" "HECHO EN TEQUILA" "ESPECIAL" and "FABRICA LA ROJENA" in the mark is "CROW or RAVEN" "MADE IN TEQUILA" "SPECIAL" and "THE ROJENA FACTORY.

Trademark Events
Aug 30, 2021
Abandonment Notice E-Mailed - No Use Statement Filed
Aug 30, 2021
Abandonment - No Use Statement Filed
Feb 10, 2021
Notice Of Approval Of Extension Request E-Mailed
Feb 9, 2021
Extension 5 Granted
Jan 25, 2021
Extension 5 Filed
Feb 9, 2021
Case Assigned To Intent To Use Paralegal
Jan 25, 2021
Teas Extension Received
Oct 21, 2020
Automatic Update Of Assignment Of Ownership
Jul 28, 2020
Notice Of Approval Of Extension Request E-Mailed
Jul 24, 2020
Extension 4 Granted
Jul 24, 2020
Extension 4 Filed
Jul 24, 2020
Teas Extension Received
Jan 28, 2020
Notice Of Approval Of Extension Request E-Mailed
Jan 24, 2020
Extension 3 Granted
Jan 24, 2020
Extension 3 Filed
Jan 24, 2020
Teas Extension Received
Jul 26, 2019
Notice Of Approval Of Extension Request Mailed
Jul 24, 2019
Extension 2 Granted
Jul 24, 2019
Extension 2 Filed
Jul 24, 2019
Teas Extension Received
Jan 26, 2019
Notice Of Approval Of Extension Request Mailed
Jan 24, 2019
Extension 1 Granted
Jan 24, 2019
Extension 1 Filed
Jan 24, 2019
Teas Extension Received
Jul 24, 2018
Noa Mailed - Sou Required From Applicant
May 29, 2018
Published For Opposition
May 9, 2018
Notice Of Publication
Apr 25, 2018
Approved For Pub - Principal Register
Apr 17, 2018
Teas/Email Correspondence Entered
Apr 17, 2018
Correspondence Received In Law Office
Apr 17, 2018
Teas Response To Suspension Inquiry Received
Oct 17, 2017
Report Completed Suspension Check Case Still Suspended
Apr 17, 2017
Report Completed Suspension Check Case Still Suspended
Oct 17, 2016
Report Completed Suspension Check Case Still Suspended
Apr 16, 2016
Report Completed Suspension Check Case Still Suspended
Oct 16, 2015
Report Completed Suspension Check Case Still Suspended
Apr 15, 2015
Report Completed Suspension Check Case Still Suspended
Oct 15, 2014
Report Completed Suspension Check Case Still Suspended
Apr 11, 2014
Report Completed Suspension Check Case Still Suspended
Sep 26, 2013
Report Completed Suspension Check Case Still Suspended
Mar 11, 2013
Report Completed Suspension Check Case Still Suspended
Aug 6, 2012
Report Completed Suspension Check Case Still Suspended
Aug 6, 2012
Assigned To Lie
Feb 5, 2012
Report Completed Suspension Check Case Still Suspended
Aug 4, 2011
Letter Of Suspension Mailed
Aug 3, 2011
Suspension Letter Written
Jul 18, 2011
Teas/Email Correspondence Entered
Jul 18, 2011
Correspondence Received In Law Office
Jul 18, 2011
Teas Response To Office Action Received
Jan 18, 2011
Non-Final Action Mailed
Jan 15, 2011
Non-Final Action Written
Jan 10, 2011
Assigned To Examiner
Dec 28, 2010
Notice Of Design Search Code Mailed
Dec 27, 2010
New Application Office Supplied Data Entered In Tram
Dec 21, 2010
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24