The color(s) blue, yellow, red, green, pink, purple, white, light blue, light yellow, light green and light purple is/are claimed as a feature of the mark.
"BABY"
The mark consists of the word "BABY BIP" in children's blocks, with the letter "B" in white on a blue block with light blue shading, the letter "A" in white on a yellow block with light yellow shading, the letter "B" in white on a red block with pink shading, the letter "Y" in white on a green block with light green shading, the letter "B" in white on a blue block with light blue shading, the letter "I" in white on a purple block with light purple shading, and the letter "P" in white on a red block with pink shading.