The color(s) black, white, brown, dark orange, orange, light orange, and yellow is/are claimed as a feature of the mark.
The mark consists of the phrase SMILEY DOG in black lettering with white outline adjacent a small black, brown, and white canine over a background of interlocking elliptical bicuspid astroids that are dark orange, orange, light orange, and yellow. The phrase SMILEY DOG is in a vintage style typewriter font with the O of DOG being a yellow smiling face with black squinting eyes. The canine is smiling and resembles a chihuahua.