The color(s) red, white, blue, yellow, dark blue and black is/are claimed as a feature of the mark.
"BOOKS FOR KIDS"
The mark consists of the design of a blue elephant with a dark blue hat, dark blue bow tie, dark blue blanket, white tusk, white and black eyes and white toenails, with all of the foregoing features outlined in black. To the right of the elephant is a red ant with yellow tennis shoes, yellow antennae, black arms, and white and black eyes, standing on a red and yellow striped ball, with all of the features of the ant and ball outlined in black. Below these design elements is the wording "HATHI CHITI BOOKS FOR KIDS" in blue, except for the dots over each letter "I" in "HATHI CHITI", which are yellow outlined in blue. All of the wording appears inside a white rectangle that is outlined in three concentric rectangular bands comprised of a red band, yellow band and another red band.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The English translation of "Hathi Chiti" in the mark is "Elephant Ant".