Color is not claimed as a feature of the mark.
"SIMPLIFY MY ADVERTISING" AND "YOUR ADVERTISING"
The mark consists of the text "simplify" in lower case Arial font, "My Advertising" in all caps Arial font, "Your advertising should be as simple as 2+2" in lower case Arial font, and a circular icon of a character appearing to write "2+2=" on a chalkboard.
The stippling is for shading purposes only.
TWO+TWO=SIMPLIFY MY ADVERTISING YOUR ADVERTISING SHOULD BE AS SIMPLE AS TWO+TWO; TWO PLUS TWO=SIMPLIFY MY ADVERTISING YOUR ADVERTISING SHOULD BE AS SIMPLE AS TWO PLUS TWO