41 Entertainment services, namely, providing on-going television programs in the field of world records, outstanding achievements or world record breaking attempts; providing educational and entertainment information in the fields of world records, outstanding achievements and world breaking attempts by means of a global computer information network; media production services, namely, development, production and post-production services in the fields of video, film and television programs; organizing and conducting live events and exhibitions for educational and entertainment purposes, namely, world record breaking attempts, competitions, challenges, games, quizzes, shows and audience participation events; publication of books; photographic library and licensing services