The color(s) black, white, various shades of pink, red, violet and brown is/are claimed as a feature of the mark.
"SPECIAL"
The mark consists of the following: an oval containing various shades of pink outlined in black featuring in its center the design of a woman depicted in pink, with her features outlined in black. She wears lipstick and a red necklace, a pink and black blouse, and violet and black pants. In her hands is a brown edible bowl of ice cream, with the ice cream depicted in pink, brown, white, red, and violet. Above the oval is the wording "LA MORELIANA" in dark pink outlined in black appearing between two small pink circles. Below the oval is the wording "SPECIAL" in dark pink with black shadowing.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The English translation of "La Moreliana" in the mark is a woman from Morelia, Mexico.