The color(s) orange, black, white, green, gray, red, beige, pink, blue and yellow is/are claimed as a feature of the mark.
The mark consists of the wording "KO NO MI" in black and outlined successively in green, white and gray. To the right are three white Japanese characters on red circular backgrounds. The upper portion of the mark has an orange circular background, while the lower portion of the mark has a red and orange circular background. In the lower right portion of the mark is a design of a stylized human Sumo wrestler character having black hair, beige skin, pink facial marks and black facial and body lines. The Sumo wrestler is wearing blue and yellow clothing with three white diamond shaped pieces hanging from the bottom of the front.
The non-Latin characters in the mark transliterate to "Sumo" and this means "Sumo" in English.
The English translation of "KO NO MI" in the mark is "favorite".