9 Computer hardware; computer software; computer software application for mobile phones, wireless communications devices, and electronic communications networks; computer software application that allows users to upload, download, display, post, manipulate, tag, share, and track content on bar code labels via mobile phones, wireless communications devices, and electronic communications networks, and receive messages and alerts regarding such content; computer software for administering communications protocols to mobile phones, wireless communications devices, and electronic communications; computer software for the control and operation of bar code data capture systems; computer software for generating bar code labels; computer software for recording, managing, retrieving and storing digital content; downloadable computer software; downloadable computer software application for mobile phones, wireless communications devices, and electronic communications networks; downloadable computer software application that allows users to upload, download, display, post, manipulate, tag, share, and track content on bar code labels via mobile phones, wireless communications devices, and electronic communications networks, and receive messages and alerts regarding such content; RFID tags