The color(s) pink, red, orange, gold, yellow, green, blue, brown, black, and white is/are claimed as a feature of the mark.
"MEXICANA" OR "100% MEXICAN"
The mark consists of the word "Alma" above the word "Mexicana", both written with a stylized font in gold and orange color, each individual letter is surrounded by a brown border. In between the words "Alma" and "Mexicana" there appears a small yellow taco. Surrounding the words "Alma Mexicana", and the taco in between, is a green background. Beneath the words "Alma Mexicana" is a gold and red banner having the text "100% Mexican" thereon written in brown with a brown scroll design underneath the words. There are two black and white skeletons, one on each either side, left and right, of the words "Alma Mexicana" -- each skeleton is portrayed as eating a yellow taco. The skeleton on the left is wearing a black top hat surrounded by a red band; the skeleton on the right is wearing a two-piece pink dress and has long black hair with a pink bow on the top of her head. Above the words "Alma Mexicana" there appears a yellow and orange rising sunburst. All of the foregoing appear superimposed upon a zig-zag circular background with a brown desert landscape, on which there appears green cacti, dessert flowers of pink and yellow, a blue sky having several puffy white clouds, and a brown scroll design. The bottom of the circle is outlined in the blue color of the sky.
ALMA MEXICANA 100 PERCENT MEXICAN
The English translation of "ALMA MEXICANA" in the mark is "MEXICAN SOUL".
Trademark: 85143811
