The color(s) red, green, purple, blue, and white is/are claimed as a feature of the mark.
"BRACELETS"
The mark consists of the word "pura" in white and the word "vida" in rainbow colors. The word "bracelets" is also in white and under "pura vida". The mark is over a dark blue background.
The English translation of "Pura Vida" in the mark is "Pure Life".