35 On-line retail store services featuring books, music, videotapes, compact discs, printed materials, household electronic appliances, photographs, stationary, jewelry, kitchen and household items, fitness equipment, magazines, journals, periodicals, publications; apparel including hats, pants, t-shirts, shirts, athletic and casual wear; On-line retail store services featuring applied electronic machines and apparatus in the nature of exercise and fitness equipment, global positioning systems, blood glucose monitors, heart rate monitors, blood pressure monitors and scales