The color(s) different shades of blue and white is/are claimed as a feature of the mark.
The mark consists of a stylized bow made of ribbon, such as might appear on a gift, in different shades of blue and white to give the illusion of depth, above and to the left of the word "Poladora", in periwinkle blue.
The English translation of "Poladora" in the mark is "lots of gifts".