16 Printed matter, namely, books, newspapers, magazines, printed periodicals, newsletters, brochures or photographs all in the fields of banking, finance, retailing, tourism, sport or leisure, travel, culture or dining, publications, namely, books, hand-outs or works books all in the fields of banking, finance, retailing, tourism, sport or leisure, travel, culture or dining, newspapers, magazines or printed periodicals in the fields of banking, finance, retailing, tourism, sport or leisure, travel, culture or dining; printed promotional material, brochures or pamphlets about banking, finance, retailing, tourism, sport or leisure, travel, culture or dining; stationery or printed forms; printed cards or printed vouchers for use in connection with promotional incentive schemes, discount schemes or customer loyalty schemes; printed plastic cards without magnetic coding for use in business and consumer transactions; stationery; books in the field of loyalty incentive schemes; bank cards without magnetic coding, cash cards without magnetic coding, debit cards without magnetic coding, credit cards without magnetic coding; cheque cards without magnetic coding, cheques, cheque books