The color(s) yellow, brown, silver, dark brownish-maroon, blue, light purple, green, gold, black, silver black, and white is/are claimed as a feature of the mark.
"MILK CHOCOLATE", "MADE WITH MILK CHOCOLATE AND CRISPED RICE", "MILDLY SWEET CHOCOLATE", AND "MILK CHOCOLATE WITH PEANUTS"
The mark consists of a yellow background with the word "HERSHEY'S" appearing in silver black letters on a dark brownish-maroon rectangle outlined in silver black and appearing below is the word "MINIATURES" in stylized lower-case white letters on a maroon background. Below are the words "A LITTLE SOMETHING FOR EVERYONE! " appearing in white stylized letters on a blue banner background. Below is a stylized design of liquid chocolate and a pool of chocolate in brown. A design of four small candy bars consisting of "HERSHEY'S" and "MILK CHOCOLATE" in white letters on blue background along with the words "KRACKEL" and "Made With Milk Chocolate and Crisped Rice" in white letters on a light purple background, the words "SPECIAL DARK Mildly Sweet Chocolate" in white letters on a green background within a rectangle, the words "MR. GOODBAR" and "Milk Chocolate with Peanuts" in white letters, on a gold background in a purple stream with yellow, blue, white and light purple stars and flowers. The matter shown in dotted lines shows the positioning of the mark and is not part of the mark.
As to "SPECIAL DARK" and "MINIATURES"
Trademark: 85097667
