The color(s) yellow, silver, dark brownish-maroon, brown, medium blue, red and gold are claimed as a feature of the mark. is/are claimed as a feature of the mark.
"MILK CHOCOLATE", "MADE WITH MILK CHOCOLATE AND CRISPED RICE", "MILDLY SWEET CHOCOLATE" AND "MILK CHOCOLATE WITH PEANUTS"
The mark consists of a yellow background with the word "HERSHEY'S" appearing in silver black letters on a dark brownish-maroon rectangle outlined in silver black and appearing below is the word "MINIATURES" in stylized lower-case white letters on a maroon background. Below are the words "A LITTLE SOMETHING FOR EVERYONE! " appearing in white stylized letters on a blue banner background. Below is a stylized design of liquid chocolate and a pool of chocolate in brown. A design of four small candy bars consisting of ''HERSHEY'S'' is in silver and "MILK CHOCOLATE" in dark brownish-maroon along with the words "KRACKEL" in white stylized lower-case letters on a red background, "Made With Milk Chocolate and Crisped Rice" in yellow block letters, the words "SPECIAL DARK Mildly Sweet Chocolate" in gold letters on a red background within a rectangle, the words "MR. GOODBAR," in red letters, on a yellow background with the words "Milk Chocolate with Peanuts" in yellow letters on a dark brownish-maroon background, which is partially depicted in the pool of chocolate. The matter shown in dotted lines shows the positioning of the mark and is not part of the mark.
AS TO "SPECIAL DARK; SPECIAL DARK and MINIATURES"