The color(s) purple, blue, bright and light pink, white, brown, black, red and yellow is/are claimed as a feature of the mark.
The mark consists of the term "SWABBIES" in stylized purple lettering outlined in white, pink and blue. Below the term "SWABBIES" appears a cartoon purple octopus outlined in black with black and white eyes, a pink tongue and purple tentacles that are blue underneath with red suction cups. The octopus is holding two babies, one with brown skin and black and white eyes dressed in blue swaddling with a yellow pacifier in its mouth, and the other with pink skin, black and white eyes, and yellow hair dressed in pink swaddling. The octopus is also holding a white diaper featuring two safety pins with blue heads, and a cartoon representation of the applicant's product which has a white handle and a pink head with ointment streaming therefrom.