Color is not claimed as a feature of the mark.
The mark consists of the letters "Fit" immediately followed by an exclamation mark, each in block lettering. The letter "F" is capitalized followed by the letters "it" which are in lower-case. To the left of the "F" letter are two short horizontal lines, the first of which is apx 20% down from the top of the "F" and the second is approximately 50% from the top of the "F" .