Color is not claimed as a feature of the mark.
The certification mark, as used by authorized persons, certifies that an online business has been inspected, tested, and passed a rigorous series of security and quality of service tests concerning, where relevant, treatment of submitted payment information, use and retention of customers' personal information, ease of signup and cancellation process, responses to customer complaints and cancellation requests, emailing and other communication practices, adherence to stated privacy policies, website design, accuracy of advertising, and clear provision of ethical legal notices.
The mark consists of two checkmarks superimposed upon a melted wax seal with a circular impression.