The color(s) red, rose, white, green, brown, black, and tan is/are claimed as a feature of the mark.
"MARCA"
The mark consists of the bust of a woman with flowers in her hair, portrayed in an oval shaded with a rose color, within a black oval, within another rose colored oval, all of which are superimposed upon a horizontal stripe of red, over a white background, then over another horizontal stripe of green. Also superimposed on and between the stripes are the words "Marca Ciao Bella" in green. The color red also appears on the roses in the woman's hair, on the woman's lips and on her earrings. The color green appears on the woman's shirt. The color brown appears on the woman's hair and the shadow upon her neck. Her face is tan. The color black appears as the woman's eyes, eyebrows and outline of her nose and the previously mentioned oval. The color white appears as the background color as well as the middle horizontal stripe on the Italian banner.
The name shown in the mark does not identify a particular living individual.
The English translation of "Marca Ciao Bella" in the mark is "Hello Beautiful Brand".