9 Downloadable software and software applications for marketing and consumer information acquiring, processing, aggregating, analyzing, conducting, generating, retrieving, providing, recommending and exchanging in the fields of mobile target advertising and mobile target marketing, for marketing and consumer information acquiring, processing, aggregating, analyzing, conducting, generating, retrieving, providing, recommending and exchanging in the field of local-based media services, for disseminating of targeted advertising content, data and information for others via wireless and mobile communication networks, for marketing and consumer information acquiring, processing, aggregating, analyzing, conducting, generating, retrieving, providing, recommending and exchanging in the field of online advertising space for retailers, wholesalers, brand owners, media and advertising agencies, directory publishers, web vendors, and content providers in local marketplaces, for measuring and reporting of market response and advertising campaign effects, for measuring and monetizing mobile advertising, for the registration, collection, transcription, compilation and systemization of communications and data relating to shopping behavior, and for disseminating immediate and relevant shopping information to shoppers in local marketplaces; software application enabling to access a search platform to allow users to request content from and receive content to a mobile device; software application enabling provision of search engine services for obtaining electronic content, information and local services on the internet to be viewed on wireless and mobile devices