35 Retail store services featuring western style apparel, namely, jeans, pants, dresses, shirts, jackets, belts for clothing, jewelry, purses, hats, boots and patches, western style accessories, namely, gifts, games, toys, bumper stickers, vehicle decals, horse memorabilia and picture frames, and equine tack, namely, saddles, bridles, bits, spurs, pads, blankets, reins, breastcollars, headstalls, saddle bags, tack bags, leg gear, halters, leadropes, cinches and stirrups; multi-media advertising and promotional services, namely, for rodeos, rodeo riders, equine events and equine riders