The color(s) hot pink, black, white, purple, pink, light blue, red, aqua, yellow, light blue, dark green, emerald and light green is/are claimed as a feature of the mark.
The mark consists of the letters "GEMS" in hot pink outlined in white and shadowed with black. The letter "e" contains 12 gemstones starting at the base of the "e" in the colors black, purple, pink, light blue, red, aqua, yellow, light blue, dark green, emerald, light green and white. Underneath the letters is the wording "Girls Empowered to Master Self" in black.