The color(s) green, white, red, and black is/are claimed as a feature of the mark.
"QUESO" AND "CHEESE INC."
The mark consists of a red colored word "QUESO" in between green colored stripes, black colored words "EL ABUELITO CHEESE INC." below the green colored stripes and above two red colored stripes, and green colored words "SOLO LO MEJOR" between two green colored upside down exclamation points and two green colored right side up exclamation points and between the two red colored stripes, and with white background color other than where there is red, green, or black .
The English translation of QUESO, EL ABUELITO, and SOLO LO MEJOR in the mark is 'cheese', 'the little grandfather', and 'only the best', respectively.