The color(s) black, white, orange, and red is/are claimed as a feature of the mark.
The mark consists of a black and white drawing of a woman's bust. The woman has her hair in braided pig tails, and she is winking. The drawing of the woman appears within a circle with a red border and a red and orange striped background. The stylized words "LA CAMPECHANA" appear in white and outlined in black partially within the circle and partially below it. The area surrounding the circle and stylized words is in shades of dark red.
The English translation of "LA CAMPECHANA" in the mark is "A DOWN-TO-EARTH, OUT-GOING WOMAN".