Color is not claimed as a feature of the mark.
The mark consists of the stylized text "Berri Licious" with trim and the letters "B" and "L" capitalized. In between "Berri" and "Licious" there is a logo of a cup of frozen yogurt with a smiley spoon and smiley pineapple coming from the side. The cup has the text "Live Culture Yogurt" writing on it, and the yogurt sitting in the cup.
BERRY DELICIOUS LIVE CULTURE YOGURT