The color(s) purple, dark purple, gold, white, brown, orange, tan, dark blue, yellow and dark brown is/are claimed as a feature of the mark.
"MILK ECLAIRS", "CARAMELS WITH MILKY MIDDLES", "MILK RICH CENTRES!" AND THE NON-LATIN CHARACTERS THAT TRANSLATE INTO "MILK ECLAIRS", CARAMELS WITH MILKY MIDDLES" AND "MILK RICH CENTRES!" OR THE CONFIGURATION OF THE PACKAGING FOR THE GOODS
The mark consists of an overall purple rectangle with darker purple swirls in the background. A dark blue stripe borders the top and bottom of the design. A gold line borders the bottom and top of the drawing. A cutout appears at the top of the gold border with the word "Chiko" appearing in gold inside a gold oval shaped device. Above the oval is a gold fan like design. In the upper left of the design there are two brown candy designs with a whitish liquid pouring out into a white, tan, brown and orange swirling pattern. Overlapping the whitish orange swirl pattern is the word "Milk" in white with a dark blue border and the word "Eclairs" in gold with a dark blue border. The bottom middle of the design is a rectangular like design with a white border. The color gray in this rectangular like design merely represents a transparent area of the mark and is not part of the mark. On the curved upper section of this design is a orange curved design which has a purple border. Inside the orange curved design are the words "Caramels with Milky Middles" in dark blue. On the lower left portion of the curved orange design is a purple circle with the words "Milk Rich Centres!" in yellow. At the bottom right of the mark, a smaller version of the aforesaid candy design and wording appears in the same color, however the wording takes the form of Arabic characters.
The non-Latin characters in the mark transliterate to TSHIKO, AL HALEEB, AKLEERS, KARAMIL, BIL HALEEB, HASHWEH AND AL HALEEB, GHANIA, WASHWEH and this means "CHIKO", "MILK ECLAIRS", "CARAMELS WITH MILKY MIDDLES", and "MILK RICH CENTRES" in English.
The English translation of the Arabic script in the mark is "Chiko Milk Eclairs Caramels with Milky Middles Milk Rich Centres!".
Trademark: 85040701
