Color is not claimed as a feature of the mark.
"EL FLORIDO ABARROTES Y CARNES"
The mark consists of the wording "EL FLORIDO ABARROTES Y CARNES" below and partially obstructing a design element consisting of two concentric circles, with the innermost circle depicting a chicken, two eggs, a pig, a slice of cheese, a bottle of milk, and a cow, all in front of stylized rays of light.
The English translation of "Abarrotes y Carnes" in the mark is "Groceries" and "Meats". The wording "El Florido" has no meaning in a foreign language.