The color(s) blue, white, silver, black, yellow and orange is/are claimed as a feature of the mark.
The mark consists of a silver rectangle bearing the words HONDA OF OAKLAND with the words HONDA and OAKLAND in blue print and the word OF in white print. Below the rectangle on the left is a blue rectangle that depicts several small automobiles and one large automobiles. The number $12K is located next to the larger autmobile. To the right of this rectangle is a black rectangle the bears the words e-VALUE PRICING with the words e-VALUE in white lettering and PRICING in blue lettering. Below that in smaller white type are the words WE DO THE SHOPPING FOR YOU.
HONDA OF OAKLAND ELECTRONIC-VALUE PRICING WE DO THE SHOPPING FOR YOU