Color is not claimed as a feature of the mark.
The mark consists of the wording "KRE A TIV" appearing in stylized font, the letter "K" appears as a capital letter and the remaining letters appear as lower case letters, there is a horizontal line above the letter "E", a dot appears between the letters "E" and "A", a horizontal line appears above the letter "A", a diagonal accent mark appears between the letter "A" and the letter "T", above the letter "I"appears with a horizontal line above with two vertical lines coming up from the sides of the horizontal line.
CREATIVE