The color(s) white, blue and black is/are claimed as a feature of the mark.
The mark consists of the word BELIEVE in stylized script with the letters "BEL" and "VE" in white lettering and the letters "IE" in blue lettering, above the words "TRUST YOUR INSTINCTS" above the words "NATURALLY SMOOTH" above the words "MAKE IT BELVE" all in white stylized script, all on a black background.