The color(s) dark blue, light blue, and white is/are claimed as a feature of the mark.
The mark consists of the wording "SIMPLYSAFE" and design, displayed such that the term "SIMPLY" appears in the color dark blue, and the term "SAFE" appears in the color light blue. The literal element of the mark appears to the right side of the design, which design consists of a cone in the color dark blue positioned vertically atop a semi-circle in the color light blue such that the combined cone and semi-circle appear to form a rain drop. A marking in the color white is positioned diagonally on the left side of the cone. A convex marking in the color white is positioned on the left side of the semi-circle. The semi-circle and cone are positioned such that they appear to be in front of eight vertical columns in the color light blue, and the eight vertical columns appear to protrude upwards from a circular platform in the color light blue which bisects the rain drop shape formed by the cone and semi-circle.
SIMPLY SAFE