The color(s) red, blue, gold, black, and white is/are claimed as a feature of the mark.
"SINCE 1827" AND "ALL NATURAL"
The mark consists of a blue rectangular banner, outlined in gold, with the bottom right and top left corners of the banner being a lighter shade of blue and gradually becoming a darker shade of blue towards the center of the banner. Within the middle of the banner are the words, "JOHN MORRELL" in white script, outlined in red and black, with a red background, outlined in black, having a red heart-like design, outlined in white and black, to the left of the word "JOHN". Below the words, "JOHN MORRELL" are the words, "SINCE 1827" in small, white script, outlined in black. At the bottom center of the blue banner are the words, "ALL NATURAL" in a gold, stylized print, with a stylized gold underscore, outlined in black under the word "NATURAL".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.