35 Administration of consumer loyalty programs; loyalty, incentive and bonus program services; consultancy services, in relation to the following fields: loyalty management and customer relationship management; advice, development and implementation of customer loyalty programs, consumer loyalty programme services; handling customer relationship management processes; business consultancy and business organization consultancy, in the following fields: customer loyalty schemes, incentive schemes to promote the sale of goods and services of others; advertising; management of reward schemes for customers, in relation to the following fields: promoting the sale of goods and services of others; computer databases (compilation of information into-).