35 Advertising, marketing and promotional services; business assistance, management and administrative services; marketing assistance; business advice relating to marketing; advertising and marketing consultancy; direct marketing consulting; consultations relating to business promotion; consultancy relating to advertising; providing advice relating to the analysis of consumer buying habits; consultancy relating to advertising and promotion services; marketing advice; provision of information and advisory services relating to e-commerce; promotion of goods and services through sponsorship; advisory services relating to publicity for franchisees; consulting services in the field of internet marketing; advisory services relating to sales promotion; advisory services relating to promotional activities; dissemination of advertisements; dissemination of advertising, marketing and publicity materials; dissemination of advertisements via the internet; corporate communications services; public relations consultancy; administration of loyalty programs involving discounts or incentives; administration of customer loyalty and incentive schemes; customer relationship management; administration of loyalty rewards programs; organisation of customer loyalty programs for commercial, promotional or advertising purposes; administrative loyalty card services; customer club services, for commercial, promotional and/or advertising purposes; promoting the sale of goods and services of others by awarding purchase points for credit card use; administration relating to sales methods; administration relating to marketing; data processing, systematisation and management; billing; providing an on-line commercial information directory on the internet; business administration services for the processing of sales made on a global computer network.