35 Business consultancy and advisory services; business management consulting for catering and accommodation companies; business management and organizational advice on the management, control and monitoring of catering and accommodation companies; advice relating to business organization and management of catering and accommodation companies; advertising, marketing and promotional services; sales promotion for hotels by means of an incentive bonus program; organization, implementation and monitoring of loyalty, customer retention, incentive and bonus programs; loyalty, customer retention, incentive and bonus programs for hotels and accommodation providers; services relating to loyalty, customer retention, incentive and bonus programs.