35 Advertising in the field of travel and tourism; promotion (advertising) of travel; marketing services relating to travel; assistance services for the operation of commercial companies as franchises; advisory services for commercial business franchises; franchising services for assistance with the operation or management of a commercial company; rental of advertising space; preparing, implementing, managing and adjudicating customer loyalty rewards programs, including administration thereof; creating programs for incentivizing consumers; sales promotion services for third parties; commercial representation services; retail and wholesale services, via global computer networks, for international data plans for travelers; retail and wholesale services in stores and via global computer networks for all types of cards, SIM cards, memory cards, telephone cards, cash cards, prepaid telephone cards, electronic chip cards, SIM cards and eSIM cards with international data plans.